Diversifying your freight solutions is one of the smartest ways to grow your book, and Less-than-Truckload (LTL) is a key opportunity. Adding LTL to your solutions not only increases revenue potential, but also strengthens relationships with customers who need flexible shipping options.
Here’s how you can successfully integrate LTL into your business:
Sell LTL as a Value-Add for Customers
Position LTL as a solution that complements your existing truckload services. For example:
- Bridge Gaps: Offer LTL to cover smaller, inconsistent shipments between larger truckload moves.
- New Customers: Smaller businesses that can’t fill a full truckload often start with LTL—and grow into larger freight needs.
- Long-Term Relationships: Offering a full range of solutions makes you a one-stop shop for your customers’ freight needs.
Highlight the Value of LTL
LTL offers significant benefits that resonate with both new and existing customers. Educate your customers on how LTL can solve their challenges and save them money—position yourself as a problem-solver, not just a broker.
- Cost Savings: Shippers only pay for the space their freight occupies, making LTL more affordable.
- Flexibility: Ideal for smaller shipments, inconsistent volumes, or businesses expanding into new markets.
- Reliability: LTL carriers provide visibility, tracking, and consistent transit times, ensuring peace of mind.
Leverage LDi’s Resources and Support
Our support ensures you can focus on growing your business, not managing logistics headaches. Adding LTL doesn’t have to be complicated. At LDi, we provide the tools and support you need to offer LTL seamlessly:
- Carrier Network: Access trusted LTL carriers with competitive rates and reliable capacity.
- LDi Shipping Portal: Allows your customer to quote and book shipments independently with set margins
- Training and Guidance: Resources to help you explain LTL benefits and confidently offer it to your customers.
Conclusion
Expanding into LTL freight opens new revenue streams, strengthens customer relationships, and gives you a competitive edge. By understanding your customers’ needs, educating them on LTL’s benefits, and leveraging LDi’s resources, you’ll position yourself as a trusted partner ready to manage any shipment—big or small.
Ready to add LTL to your business? Connect with us to learn how easy it can be.
