The size of a brokerage can mean a lot, or very little, depending on what kind of agent you are and what kind of business you’re trying to build. Some agents thrive under the structure of a large organization. Others find that same structure slows them down. Bigger isn’t always better. It’s just different. And for independent agents, the differences matter.
Before you partner with a national name or walk away from one, it’s worth taking a closer look at what size really gets you, and what it might cost you. The right fit isn’t about how big a company is. It’s about how well it works for you.
What 'Big' Actually Means
Large brokerages often have deeper resources, bigger customer lists, and stronger credit. They’ve been around the block, they’ve got the name recognition, and they’re probably not going anywhere. That kind of scale brings advantages.
But scale also brings structure. And for agents, structure can mean less freedom and flexibility.
What You Gain from Scale
There’s real upside to working with a larger brokerage. Freight volume is usually more consistent, buying power with carriers is strong, and the technology tends to be more developed. You may even get access to national accounts or pre-established shipper contracts.
That kind of horsepower can help you grow your book faster, if you’re set up to take advantage of it.
What You Might Lose
On the flip side, size comes with layers. The bigger the organization, the more likely you’re dealing with larger departments, complex systems, strict rules, and rate approvals. Things that were once simple, like onboarding a customer, adjusting margins, or asking for marketing support, can turn into tickets that take too long.
That’s where many agents hit the wall. It’s not that the brokerage can’t support them. It’s that the support doesn’t move fast enough or flex to match the way they operate.
The Sweet Spot
There’s a middle ground. Many experienced brokers are looking for a partner that’s big enough to offer support that matters, but small enough to stay agile. A place where freight moves fast, systems are modern, and answers come without red tape.
Because at the end of the day, this isn’t about call count or revenue rankings. It’s about finding the right environment to run your book without friction, and without being treated like a number.
The Takeaway
Brokerage size matters, but it’s only one part of the equation. The best partnership is the one that lets you sell freight the way you want to, with the right support behind the scenes. If you’re evaluating where to take your book next, size might help you, but fit is what’s going to keep you.
